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As business owners, it is safe to say that the marketing part of the business is tough. Creating effective strategies that drive sales, growth, and more is tough. Many believe marketing is all about coming up with flashy ads or catchy slogans/catchphrases. Marketing is more than that. It's about coming up with strategies that connect with your audience, solve their problems, and build trust.
But with so many businesses constantly coming up with similar marketing strategies, the struggle to come up with something unique or stand out from the competition is a real struggle. You hit a roadblock.
Experiencing marketing roadblocks can feel like a writer experiencing "writer's block." This block stifles momentum, and morale, and in most cases, leads to missed opportunities. These roadblocks don’t mean your marketing is a failure—they’re a sign that something needs to change.
So here’s a piece of advice: The first step in overcoming any challenge is to see that challenge is a temporary bump or blockade in the road. At the end of the day, the bumps and the blockade will be removed, and you can continue your journey. Think of the roadblock as having to stop for more supplies to take with you on your journey to your goal.
Now the key to overcoming marketing roadblocks can be found in a simple solution that we offer…Our Power Hour Session. Yes, a one-hour targeted, focused, intentional, and result-driven session. Contrary to beliefs, you don't need weeks to fix your problem, you need just one focused hour with a marketing expert to elevate your brand and answer your questions. Your Power Hour Session is uniquely created to assess solutions and get back on track. How?
This article highlights ways a Power Hour Session can unlock solutions and help you overcome future marketing roadblocks.
Understanding the Roadblocks
Marketing roadblocks are the challenges that pop up when your efforts aren’t delivering the results you want. They are inevitable. They occur in various forms, such as your:
Social media posts not getting the likes and engagement you hoped for after doing everything right.
Emails aren't being opened causing your open rates to flatline,
Content does not resonate with your audience anymore.
Perhaps it's a deeper issue—like struggling to define your brand voice or battling internal misalignment on strategic goals. These roadblocks can feel overwhelming, especially when you’re racing against the clock.
Why Power Hour Marketing Session?
Taking action is key to overcoming any challenge. Waiting for the perfect moment or outcome can lead to delays and missed opportunities because, in marketing, there will never be a perfect time. Sometimes, all you need is a different approach and that is what the Power Hour is for.
The idea of the Power Hour is simple: set aside one hour for high-level marketing subject matter. This hour (60 minutes of strategy and then Q&A) was curated based on the vast questions that DIY business owners have. Let me guess, do any of these sound like you?
You need direction but want to do things yourself.
You already have someone on your team assigned to this “problem” and you’d like them to be trained by a subject-matter expert.
You are not interested in retainer services but you’d like to see success in your business all the same.
You want retainer services but your budget is leading you to this highly intensive marketing strategy service.
By focusing on the one thing (shout out to Gary Keller) on your plate that is keeping you up at night and investing in solutions, you’re already building a better brand.
What Does a Power Hour Marketing Session Include?
The best part about Power Hour is that you don't do it alone. You have 1:1 access to marketing experts who join you in brainstorming and coming up with result-driven solutions. No commitment to a long-term contract or an expensive fee for less-than-useful advice.
How Power Hour Sessions Can Help Overcome Marketing Roadblocks
Here are three ways a Power Hour can help you overcome marketing roadblocks and reignite your ideas.
Gain Clarity and Focus on What Matters
In the sea of social media trends, it’s easy to lose sight of what works for your unique business. The Power Hour zeroes in on your specific pain points and pinpoints gaps in your strategy that could be costing you valuable leads. Together, we’ll map out a plan that aligns with your goals and audience. This session is about cutting through the noise and focusing on high-impact actions that get results.
Tailored Solutions to Convert Followers into Buyers
Turning your social media presence into a profitable one requires more than just good content—it requires a clear customer journey. During this session, we’ll analyze your audience's drop-off points and develop strategies to guide them from casual scrolling to eager purchasing. From crafting a compelling bio that positions you as an expert to creating targeted calls-to-action, the Power Hour helps you establish trust and drive conversions.
Actionable Tools and Resources for Immediate Results
You won’t just leave with ideas—you’ll leave with tools. This session includes a customized marketing strategy, a social media audit, and a content generator tailored to your business. These actionable resources will empower you to show up online with confidence, knowing you’re equipped with proven techniques to grow your presence and income.
Our Solution: How Ruth Sherrill Marketing Services Comes in
With years of experience in digital marketing, we provide expert guidance that empowers clients and helps them optimize their marketing efforts and achieve business objectives. They leave the session feeling confident and equipped to take immediate action.
Jasmine Smith, an ATL photographer, shared her experience, stating, “I have nothing but great things to say!! Ruth was extremely professional, quick, and even scheduled a call to walk me through everything and explained and properly branded my business with ease.”
How Our Power Hour Session is Structured
RSMS Power Session begins with an in-depth intake form, which allows me to identify and understand the specific challenges your business is facing. This comprehensive intake process ensures that your unique problem is thoroughly assessed, enabling me to craft a tailored strategy to address your needs effectively.
During the session itself, we focus on high-level subject matter expertise, where the customized strategy is broken down into clear, actionable steps. This ensures you leave the session with a precise roadmap for implementation.
What will you get from the 1:1 Session?
Customized Social Media Marketing Strategy
Social Media Audit
Bio Optimization
Value Proposition Statement
Social Media Content Calendar
Don't be afraid to think outside the box—you have an expert in your corner to help you fine-tune that idea and turn it into actionable steps. As a bonus, the session also includes exclusive freebies designed to support and enhance your success. For more details or to book your session, visit Ruth Sherrill's VIP Day.
You might be surprised at how much you can accomplish when you focus for just one hour.
Final Thoughts
Overcoming marketing roadblocks isn’t about having all the answers; it’s about having the right approach to solve or remove that roadblock. So, the next time you find yourself up against a wall, don’t panic. Book a Power Hour Session.
Ruth Sherrill Marketing Services is a leading marketing service provider and expert in Power Hour Sessions. With attention to detail and loaded ideas, we offer our clients bespoke advice that addresses their unique challenges and unlocks their full marketing potential.
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